Campaigns I Was A Part Of

Achha Aaloo

One of the most fun campaigns I had a chance to work on was the story of Achha Aaloo for Bingo! Chips. From social media, to offline activations and even merch (video coming up), working for this particular campaign helped me polish my humour and relatability. This was also the perfect place to (mis)utilize my puns and quirks.

Achha Aaloo Merch

This Achha Aloo campaign also brought along an opportunity to write for and design attractive, quirky merchandise for the character which was not only available for sale online, but was also distributed at MICA as a part of our promotional strategy.

Dixcy Scott Rebranding

Dixcy Scott wanted to get away from the Salman Khan image that it had created over the years. We worked on a digital strategy for the brand, and executed many UGC, Influencer and Social Media campaigns (shown ahead) to change the brand perception in the market and make it a Gen-Z and Millenial friendly brand.

Below are some of the campaigns I was the copy and creative lead for.

A Few More Campaigns

With brands like ITC, Swiggy and Dixcy Scott among others, there comes an opportunity to not just write for them, but also work on campaigns and be a part of the execution team.

Here are a few campaigns that I have worked on as a Copy Supervisor and eventually Creative Head.