Campaigns Created

Welcome to my favourite part of the job, and my favourite page on here.

Not too sound too philosophical but it really amazes me how ideas that are born out of a random, fun conversation can turn into full-fledged campaigns that sometimes perform really well.

Keep scrolling to have a look at some of the campaigns that I have ideated and managed the execution team for.

When AI was taking over the entire world, one human was under pressure to come up with an annual digital plan for ITC's Tedhe Medhe.

While taking a snack break with one of my copywriters (also known as procrastination), I had this idea to use AI to showcase all the different scenarios when one might need a snack. Thus, this award winning was conceptualized and approved within the same week.

Tedhe Medhe Snack Attack

Batman x Dark Fantasy

I know not one person in this world who would run away from working on anything Batman-related. Sunfeast Dark Fantasy had an opportunity to tie up with Warner Brothers for the release of The Batman.

My job? To come up with the communication and amplifications, both online and offline.

I had to get The Riddler Involved.

The campaign that was eventually executed was a very filtered-out version of the original thought, which included sightings of Batman in various metro cities and a Bat Signal that urged people to indulge in their Dark (Knight) Fantasy.

P.S. I had the machinery and costing ready just in case.

Fantastik Chocolaty Tornado

The ask here was fun.

How do we make the people of Kolkata experience a Fantastik Chocolaty Tornado during Durga Puja.

The answer was right there, we create our own tornado.

Straight from conceptualization to having it executed, every step of this campaign was, well, Fantastik!

A Few More Campaigns

Pigeon Kitchen Song

One of the most memorable campaigns of my life (no thanks to the grueling 14-hour shoot) is the Pigeon Diwali Sale campaign.

From ideating and storyboarding, then managing the music and videography departments to literally lending a hand (you can see my hand in the video), all on a super tight deadline.

But hey, if the client's happy, it's all worth it.

Right from the ideation, to pitching the idea to the client to then shortlisting the influencers was my duty .

Upon approval, with the help of a very dependable team, of course, we executed the campaign immediately. This also began my journey as a prompt engineer for AI.